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Apple’s Message to Upset Customers

iPhone battery replacement issue

Apple message to customers batteryApple has finally address the giant elephant floating around tech community, the battery slowdown controversy. Apple’s mea culpa goes to explain why the slowdowns occur, how they are not duping their loyal fanbase, and a potential olive branch.

Addressing customer concerns We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices. To address our customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions, we’ve decided to take the following steps: Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50

Source: A Message to Our Customers – Apple

While this, on the surface, appear to be a nice gesture, it’s still hard to stomach a company that has so much cash on hand, and dealing with their largest public relations hit in a long time, why they wouldn’t just make any battery change free of charge. Surely the amount of damage they have got in bad press and with a potential loss in long time customers to awesome alternatives like Samsung Galaxy and Google Pixel 2, Apple should just, for once, do something that does look like a cash grab.

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