About this Event:
We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting time but advancing your business objectives.
Ryan Deiss is the co-founder and CEO of DigitalMarketer.com, which trains small and mid-sized businesses on how to create social media campaigns that work. He will break down the step-by-step process of how to build, execute, and scale a social strategy that capitalizes on the vast potential of social media marketing and yields impressive results.
In this class, you’ll learn how to:
- Identify the real goals of social media marketing.
- Cut through the clutter and engage with your ideal customer.
- Figure out which channels are worth your time and which ones you can ignore.
- Audit your profiles and those of your competition.
- Create content that’s unique and catchy.
- Craft a perfect post that gets noticed, read, and clicked.
- Establish a posting schedule.
- Decide whether to pay to amplify your message and reach.
- Understand which metrics matter.
- Set up a simple, automated dashboard.