Google has launched the use of the .SOY domain to target the Hispanic / Latino market. Companies and bloggers can now use the .SOY to stand out and add a unique spin to their websites. This is a welcomed addition to the many new domains coming onto the market, such as .NYC and .name.
What is .SOY?
.SOY is the domain name for Latino identity and expression on the web. .SOY can be anything you want it to be. It’s your place on the web for your voice, your business, or your bold new idea. Claim your name and join the .SOY community today.
Google has also launched iam.soy so you can learn more and buy your .soy domain from a registrar. Do you think brands will start using this new domain?
Source: Google Registry