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TurboTax Focuses On Latino Empowerment in New Hispanic Integrated Marketing Campaign

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TurboTax® has launched a new integrated Latino marketing campaign aimed at Latinos.

“Engaging with the Latino community is a priority for us. For several years we have embarked on a mission to empower and inform the Latino consumer about finances and taxes, all while building familiarity and confidence in TurboTax,” said Greg Johnson, senior vice president of marketing for TurboTax. “We are proud of the work we have done and are excited to launch a program that will connect with the Latino community through a multifaceted and culturally relevant campaign in their preferred language.”

Consumers are being invited to join the conversation on social media and share their tax experience using the hashtag #ConTurboTaxPuedes during the tax season, which runs through April 17th, 2018.

TurboTax® has launched a new integrated Latino marketing campaign aimed at Latinos. The theme of the campaign is to show ” that with TurboTax their taxes are done right with a guaranteed maximum refund.

Source: TurboTax Focuses On Latino Empowerment in New Hispanic Integrated Marketing Campaign

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