A common problem that any entrepreneur, startup or content creator faces if they target Latinos, is whether they should cater to the Spanish speaking audience. For many non-Hispanics, they may see Hispanic and Spanish as being synonymous, and will think that it is an obvious direction to go to create content in both languages, and once they go down that road, they may find that they are spending too much money in trying to create content in Spanish, or their simple translation strategy ends up alienating the very consumers they are looking to attract.
This interview is with Laura Elgueta-Sanchez, founder and host of the Latiniza Digital podcast, a Spanish-language podcast that was recently featured in Entrepreneur Magazine as an Emerging Entrepreneurial Podcast. Laura shares her journey on why she created a Spanish language business podcast, and shares some tips on Spanish language marketing. [Read more…]